Meet The Team
20 Years Of Wine Storage Expertise
For more than twenty years, Wine Racks America has been perfecting the art of wine storage. Our expertise has made us the premier manufacturer of wine storage solutions, offering DIY kits and full cellar designs. We’re the one-stop shop for your wine collection’s racking and preservation needs. Our team consists of talented mill workers, carpenters, artisans, and designers that are dedicated to producing the most beautiful and long-lasting wine storage solutions on the market.
Join Our Team
Join our team of dedicated wine storage experts, working together to offer exceptional solutions for storing wine.
General Manager
Christian Hancock
Christian has a wealth of experience in process management, holding an MBA degree, and boasting 25 years of sales expertise. He has been a valuable leader at Wine Racks America for 15 of those years. His enthusiasm and drive are unmatched, ensuring a positive contribution. Outside of work, Christian loves to ski, mountain bike, backpack, and explore new places with his wife and three kids.
CONTROLLER
Nathan Cash
Meet Nathan, a versatile Controller at Wine Racks America with a Master’s in Accounting from the University of Utah. With a manufacturing background of 12 years, he's evolved from an inventory specialist to a controller, skillfully intertwining accounting knowledge with system design expertise. During his downtime, he's an avid hiker, biker, family enthusiast, and baseball aficionado.
Sr. Marketing Director
Keren Medvedev
Growth-focused marketing leader with deep expertise in eCommerce, digital strategy, brand development, and innovation. She shapes end-to-end customer journeys, from positioning and messaging to performance marketing, lifecycle email, and conversion optimization, while keeping the brand consistent, premium, and customer-first. Known for blending creative storytelling with metrics-driven execution, she builds scalable marketing systems and tests new ideas that drive revenue growth, strengthen brand equity, and improve the buying experience. She holds a MS in Digital Marketing from Rutgers Business School. When she’s not working, she’s usually spending time with her family, exploring great food and wine, or finding inspiration in design, travel, and culture.
Director of Product Development
Jamie Olsen
Drawing on a wealth of expertise acquired over 12 years in product development, sourcing, and merchandising, Jamie has traversed diverse industries including fitness and furniture before joining the team at Wine Racks America to lead our product development team. Off the clock, she's all about quality time with her loved ones - whether it's basking in the great outdoors or cheering her kids on in their athletic escapades.
Director of Sales
Hayden Taylor
Born and raised in Dallas, TX, Hayden brings a unique healthcare-rooted perspective to his role. His experience spans Physical Therapy Clinic Director, Adjunct College Professor, and healthcare technology sales, shaping a people-first approach to every relationship. With a strong understanding of client needs and a passion for thoughtful solutions, he blends strategic insight with genuine care in all that he does. Outside of work, Hayden enjoys spending time with his family, hanging out with his dog, and watching football.
Director of Strategic Partnerships
Rori Chandler
Born and raised in Salt Lake City. With a background spanning customer service, warranty administration, design, remodeling, business ownership, and B2B/B2C sales, she had seen the industry from every angle. That perspective helps her anticipate challenges, find solutions, and create spaces that truly work for people. The best part? No two projects are the same. Every day challenges her creativity and pushes her to learn something new.
Jacquie Lipp
OFFICE MANAGER
Paul Muniz
WINE CELLAR CONSULTANT
Jeremy Whitesides
WINE CELLAR CONSULTANT
Cameron Norcross
WINE CELLAR CONSULTANT
Angie Brinkerhoff
DESIGNER
Holly Fuston
PRODUCT DEVELOPMENT DESIGNER
Nate Whitesides
MANUFACTURING MANAGER
Mindy Parks
ACCOUNTING
Guy Orazem
WEB DEVELOPER
Rose Anderson
CUSTOMER SERVICE SPECIALIST