Press Release - Wine Racks America Unveils New Website Design with Enhanced Features

Wine Racks America’s Continued commitment to an enhanced and customer-focused e-commerce experience for all wine storage needs.

North Salt Lake, Utah - 10/09/2023 - Wine Racks America is excited to announce the launch of its newly redesigned website, marking the first phase of several exciting updates planned for the leading brand in modular wine storage solutions. The relaunch of the brand's website is a testament to the brand's commitment to enhancing the customer experience across the digital landscape for wine storage products and staying at the forefront of innovation for wine enthusiasts.

The focus of the first iteration of the new website is the creation of a seamlessly integrated shopping environment, accessible across both desktop and mobile platforms. Recognizing customers often utilize multiple devices when shopping for wine storage solutions, Wine Racks America has taken the first of many steps to ensure that wine storage needs can now be met with unmatched convenience, whether on a computer or on the go through various feature updates.

Top Three Feature Updates:

• In-Cart Editing: Customers can now edit all wood wine rack products in cart for wood type, stain color, and finish to ensure their wine storage racks are all consistent before checking out.
• Quick Shop Functionality: Instantly view product details and add to cart from a collection page without navigating through to product pages.
• Mobile Friendly: Whether you are on the go or sitting down at your computer, shopping for wine cellaring needs is easy and seamless.

This mobile-first approach to the brand's website is the beginning of an exciting journey for Wine Racks America, as we continue to improve the wine cellar design and build experience for our customers. More updates and features are in the pipeline, promising even greater value and convenience for our customers.

"We are thrilled to launch the new and refreshed Wine Racks America website," said Scott Henrikson, CEO at Wine Racks America. "Our team has worked hard to bring an improved user experience to our website, ensuring ease of search and discoverability for the customer. We look forward to sharing more innovative enhancements soon.

Visit the new Wine Racks America website at to check out the refreshed site.


About Wine Racks America: Wine Racks America has been the leading manufacturer in the wine storage industry for over 20 years. With a commitment to craftsmanship, quality, innovation, and customer service, the company offers a wide range of modular wood wine racks, and partner metal wine racks, cellar cooling systems, cellar enclosures, and accessories for residential and commercial cellaring needs. Wine Racks America also provides complimentary cellar design services with the option of custom elements to best fit your space, style, and budget. Wine Racks America is a one-stop shop for all wine enthusiasts alike.