Privacy and Security Policies
We realize that making purchases on any Web site requires trust on your part. We value your trust highly, and pledge to you, our customer, that we are committed to ensuring the privacy of your personal information, and will use any information you give to us in a responsible manner. You are very important to us, and we are dedicated to providing you with a safe and secure online experience.
We respect your privacy. Your data will not be given or sold to any third party. Your online orders are transmitted to us using secure technology, and processed on our secure Web site. In addition, we do not store your credit card information online, so there is never a chance of thieves “hacking” your sensitive financial information. We are serious about data safety and privacy.
When you buy, we collect personal information about you. During the purchase process, we ask for your name, email address, business name, billing information and shipping address. This information becomes your “permanent” identity. Once you complete a purchase you are no longer anonymous to WineRacksAmerica.com.
Wine Racks America’s primary goal in collecting personal information is to provide you, the user, with an efficient and customized online buying experience. Only Wine Racks America has access to your account. You will only receive special offers via email from Wine Racks America.
We do research on our users’ demographics, interests, and behavior based on the information provided to us upon purchase based on our server log files. We do this to better understand our business and serve our customers. This research is compiled and analyzed on an aggregated basis.
When you buy from Wine Racks America and supply personal information, you are sharing that information only with Wine Racks America, except as otherwise provided below.
Wine Racks America may disclose aggregated user statistics (for example, “45% of our users buy one particular size when selecting a wine rack”) to describe our services to prospective affiliates, other third parties, and for other lawful purposes.
Third-Party Web Beacons
We use third-party web beacons from Yahoo! to help analyze where visitors go and what they do while visiting our website. Yahoo! may also use anonymous information about your visits to this and other websites in order to improve its products and services and provide advertisements about goods and services of interest to you.
Legal Notices and Disclaimers
THE INFORMATION CONTAINED IN THIS WEBSITE IS PROVIDED TO YOU “AS IS,” FOR YOUR INTERNAL INFORMATIONAL PURPOSES ONLY, WITHOUT ANY REPRESENTATION OR WARRANTY OF ACCURACY OR COMPLETENESS OF INFORMATION OR OTHER WARRANTY OF ANY KIND, INCLUDING ANY IMPLIED WARRANTY OF QUALITY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT WILL WINE RACKS AMERICA, INC. BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES FOR USE OF THIS WEBSITE OR RELIANCE UPON ANY INFORMATION OR MATERIAL ACCESSED VIA IT OR ANY OTHER HYPERLINKED WEBSITE INCLUDING, BUT NOT LIMITED TO, DAMAGES ARISING FROM LOSS OF PROFITS, BUSINESS INTERRUPTION, OR LOSS OF DATA, EVEN IF WINE RACKS AMERICA, INC. IS EXPRESSLY ADVISED ABOUT THE POSSIBILITY OF SUCH DAMAGES, TO THE FULLEST EXTENT ALLOWABLE BY LAW. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES AND REPRESENTATIONS, SO THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.
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